25 Aug 2015
Is your company facing a PR disaster or a communications crisis? Every business, large or small, will sometimes face difficult times. If you encounter a business communication crisis, which it is likely you will, one day, then it is important that you have procedures in place to ensure that it is handled promptly, efficiently and smoothly. There are experts who can handle this fall when you try to seek the help of reputable pr firms, they are most equipped with a lot of ideas and techniques about communication crisis.
Crisis management plans should include measures to inform stakeholders of what is going on, what the impact is, and what remedial measures you are taking, as well as what measures you plan to take to ensure the crisis does not happen again. It should also include measures to satisfy the general public – informing them of any problems, explaining what is done to make right those problems, and directing them to somewhere that they can get more advice or information if necessary. Any members of the public who are directly affected by the crisis should be contacted and informed individually if this is possible. Keeping people informed proactively, promptly and accurately is an essential part of crisis management and communication.
Another important part of crisis communication is your in-house communication. You need to make sure that your employees know who to speak to, and when. They should know what procedures to use in the event of any reasonably likely crisis (flooding, data loss, an accident, etc), as well as who to report to should their usual manager be unavailable for whatever reason. All of this should be detailed in a business continuity plan, along with any information about data backups, equipment, alternative premises, finances, insurance policies, etc. These suggestions apply to any business, not just outdoor adventure companies.
Planning for a crisis is something that people rarely like doing, but failure to plan is something that cripples a lot of businesses. Taking the time to put together a crisis management plan today will save you from a lot of grief, and could make the difference between a crisis being incredibly inconvenient and being something that spells the end of your business.
If you run an outdoor adventure company, think about what could impact your trade. Does your business depend on good weather? What would you do if there was an equipment failure or an accident? Prepare standard statements now so you can communicate effectively with the people who need kept informed, should the worst ever happen.